Ready to build something that actually works?
Your food has earned its reputation. This proposal is about making sure the right people can find it, book a table, and come back again.
The Clove has been a genuine institution in Coogee for more than twenty years. The food is excellent, the BYO offer is popular, and word of mouth has kept tables full. That's a real achievement.
But your website was built in 2020 and it shows. It doesn't reflect the quality of what you serve, it's not showing up in local searches, and there's no real system in place to bring people back or attract new diners who've never heard of you.
Hills Media is a Melbourne-based digital agency. We build websites and digital systems for Australian businesses that want a reliable, measurable way to attract and retain customers. Here's what we'd build for The Clove.
Melbourne-based digital agency. We build structured customer acquisition systems for established Australian businesses, from websites to full lead and retention systems.
100-102 Beach Street, Coogee NSW 2034. BYO Indian restaurant. Dinner Mon-Sun, Lunch Sat-Sun. More than 20 years in operation.
We put together a working homepage and menu page so you can see the direction before committing to anything. Right now the demo has just those two pages — nothing else is linked up yet. But they're enough to show you the design quality, the mobile experience, and how the finished site will feel.
Take a few minutes to click through both pages, especially on your phone. The complete site, with every page, integration, and system described in this proposal, gets done within one week of sign-off.
The homepage and menu page are ready to view. Open them on your phone to see exactly how your future diners will experience the site. Everything else gets built out within a week.
View the DemoWe looked at theclove.com.au carefully. Here's what's working against you right now.
No on-page SEO, no structured data, no local signals. Restaurants with weaker food are appearing above you for searches like "Indian restaurant Coogee" and "BYO Indian Sydney."
ChatGPT, Google's AI Overviews, and Siri won't recommend The Clove because your site gives them nothing to work with. No structured menu data, no consistent business information.
Over 70% of restaurant searches happen on mobile. Your current site is slow to load, hard to navigate on a phone, and doesn't reflect the quality of what's on the plate.
Google Reviews drive new diners. With no system to respond or ask happy customers to leave one, you're losing ground to competitors who have this running automatically.
Want to push a weekend lunch deal or a seasonal menu? There's no simple way to update the site. Every change requires a developer, a forgotten password, or just giving up.
No email list, no retention system. People have a great meal and leave, and there's nothing in place to bring them back for their next occasion.
This isn't a fresh coat of paint. It's a working digital system built specifically for The Clove.
A professional, mobile-first website designed around the way diners actually behave online. Clear booking prompts, a well-presented menu, pick-up and delivery links, a functions enquiry page, gallery, and contact details. Integrated with your existing Wow Apps ordering and booking system. No developer needed to keep it running day to day.
On-page SEO, optimised meta titles and descriptions, structured data markup for your menu, opening hours, location, and cuisine type, plus Google Business Profile optimisation. Built so The Clove shows up when someone in Coogee or the Eastern Suburbs searches for Indian food.
ChatGPT, Google AI Overviews, and Siri are where more and more people start their restaurant search. We structure your content so AI systems can confidently surface The Clove. Your cuisine, location, BYO policy, hours, and standout dishes all become readable signals rather than buried text.
When a new review comes in, an AI-drafted response goes out on your behalf. Consistent, prompt replies improve your local search ranking and give potential diners confidence when they're checking you out. We also set up review request sequences so satisfied guests are gently prompted to share their experience.
Uptime monitoring, keyword ranking tracking, and a monthly performance summary sent directly to you. You'll always know how the site is performing, and any issues get flagged and fixed before they cost you bookings.
A simple email capture system built into the site and booking flow, so your diner list grows on its own over time. Send newsletters, seasonal menus, or special event announcements from a straightforward dashboard. No technical knowledge required.
Running a weekend lunch special or a Diwali degustation? Any staff member can post a promotion, update a banner, or change a featured dish from their phone in under two minutes. No code, no logins to remember, no developer needed. Built for non-technical people from the ground up.
Fast, reliable Australian hosting with SSL, automatic backups, security monitoring, and regular updates included. Your site stays online, secure, and performing well without you needing to think about it.
If you've done any SEO work in the past, or earned backlinks from directories and review sites over the years, a new website doesn't wipe that out. We make sure of it.
Every URL from your current site is either preserved exactly or redirected with a proper 301 redirect, so any link equity you've built up transfers to the new site. We run a full pre-launch crawl to map existing URLs, set up Google Search Console, submit your updated sitemap, and monitor for any post-launch ranking changes. If you drop in any target position after launch, we investigate and address it as part of the project scope. No surprises.
Every restaurant is different. But the pattern is consistent when the foundations are right.
Figures are representative of comparable client outcomes. We set specific targets based on your current baseline during onboarding.
We've put together reduced pricing for businesses ready to move this month. These rates are well below our standard fees and include a set of bonuses that aren't part of our regular packages.
We walk through the demo together, answer your questions, confirm the scope, and lock in your start date. You meet the person managing your project.
We collect your menu, logo, photos, and any copy you'd like to keep. A simple checklist sent to your phone. Takes about 30 minutes on your end.
We build the full site on a staging URL. You see it, request any changes, and give sign-off before anything goes live.
The site goes live, all integrations are configured, and review automation is switched on. We send you a recorded walkthrough so you and your team know exactly how to use everything.
Monthly performance reports, active monitoring, and a real person you can call when you need anything. You focus on the restaurant.
Most web agencies hand over a finished site and disappear. We stay involved because a website that doesn't improve over time starts losing ground from the day it launches.
Your website and its content are yours outright, built on technology you can take anywhere. Some additional features — like Google Review AI, Analytics, Search Console, SEO monitoring, and reporting — run through third-party platforms (Google, etc.), but we set them up, manage them, and keep them connected for you.
Monthly reports on rankings, traffic, and bookings so you always know what the investment is producing.
Every system is designed for non-technical staff. If your team can use a phone, they can use everything we build.
A real number you can call. No ticket queues, no outsourced support. We're available when you need us.